About us

NaviDx empowers in vitro diagnostics and life science research companies with the insights and market intelligence needed to navigate the path from innovation to commercialization. We leverage our combined experience of hundreds of product launches and dozens of partnerships across the globe to provide deep hands-on support when the rubber hits the road.

Our Philosophy

Kim started NaviDx in 2015 with her co-founder, Richard Creager to leverage their decades of IVD industry experience and deliver a lean, market-driven, strategy development process. Bringing this solution to market allowed smaller, early-stage companies to compete and win in the market. An important part of their engagements was to create close partnerships with their clients, so they eventually became a trusted part of the team. This partnership model has persisted and is a core driver of every engagement today.

 

Capability expansions have added quality, regulatory, reimbursement and clinical expertise, and implementation services help companies implement the strategies we develop. Product launches are kick-started with hands-on market development, specialty sales, quality, regulatory, and reimbursement support that also enables transfer of knowledge and processes to internal teams.

 

This service expansion creates a comprehensive offering that supports companies throughout their business and commercial lifecycles, improving business growth and new product introductions hitting the market like rocket-ships.

Our Philosophy

Kim started NaviDx in 2015 with her co-founder, Richard Creager to leverage their decades of IVD industry experience and deliver a lean, market-driven, strategy development process. Bringing this solution to market allowed smaller, early-stage companies to compete and win in the market. An important part of their engagements was to create close partnerships with their clients, so they eventually became a trusted part of the team. This partnership model has persisted and is a core driver of every engagement today.

 

Capability expansions have added quality, regulatory, reimbursement and clinical expertise, and implementation services help companies implement the strategies we develop. Product launches are kick-started with hands-on market development, specialty sales, quality, regulatory, and reimbursement support that also enables transfer of knowledge and processes to internal teams.

 

This service expansion creates a comprehensive offering that supports companies throughout their business and commercial lifecycles, improving business growth and new product introductions hitting the market like rocket-ships.

WHO WE SERVE

NaviDx has partnered with over 100 companies since 2015. While many are small to medium- sized manufacturers, labs or service providers who operate in the IVD, life science research and laboratory medicine ecosystems, all are looking for market intelligence, deep industry expertise, and actionable, focused strategic insights.

Early-Stage Companies

Innovation and next-generation technologies start here and we strive to complement founder energy with our own passion and creativity.

 

  • Creative partnership models
  • Market-driven strategy development right-sized for the business
  • Right-sized regulatory, reimbursement and commercial strategies and support
  • Force Multiply key organizational functions
  • Assisting with strategic partner engagements
  • Connecting companies to create opportunities
  • Investor preparation and engagement

Mature Companies

Combining our deep industry, market and technical expertise with access to an extensive stakeholder network across the diagnostic and life science industries can get established companies over the hump as they struggle to do more with less.

 

  • Global market intelligence
  • Insight-driven market research
  • Primary market research
  • NaviMap™ organizational maturity assessments
  • Fractional roles
  • Commercial operations strategy and support

Investors

From the dozens of startups we’ve served, to deep involvement with the NIH RADx program and hundreds of technology and business evaluations and diligence activities in our corporate careers, we know what great looks like. Whether it’s rapid initial assessments, deep diligence and integration planning, or fractional role support, we have deep, cross-functional domain expertise to support your portfolio growth.

 

  • Rapid early assessments
  • Deep diligence and organizational assessments
  • Integration planning
  • Fractional role support
  • Growth strategies

WHAT OUR CLIENTS ARE SAYING

”We approached NaviDx with the common trinity – a broad remit, short timeline and tight budget for a VoC. The NaviDx team synthesized our ask accurately, identified the KOLs quickly, and over-delivered with additional KOLs insight, strategic guidance and actionable next steps. Highly recommend the services of NaviDx.”

 

Simon Pratt – Senior Director at Pangea Laboratory

“NaviDx is a user-friendly organization I have supported by providing insights and feedback to help them determine the best use cases for their clients’ products. Their experienced staff do deep-dives into the market with experts like me to establish target customers, product-market fit, and/or to build a justification for their clients to change product design.”

 

Steve Young, PhD: Chief Medical Officer, TriCore Research Institute

“In addition to being friendly and engaging people, NaviDx’s excellent knowledge of the laboratory world and their well-mastered process gave us a concrete insight into the target market and helped us structure our marketing approach.”

 

Alexandre Rousseaux: Business Development Manager, BYG4lab

“The team at NaviDx performed market research in at least two global regions to understand the customer needs and illuminate the multiple reasons that our company was not growing in a new area of business they had invested and launched new products in. Based on their recommendations, within 5 years, we have acquired and integrated a new business, developed and launched a number of new products, and this area of the business is sustainably growing above market growth rates across three global regions and is a reliable growth driver each year.”

 

Commercial Vice President: Large US-based diagnostics company

“NaviDx developed market strategies, financial analyses and go-to-market plans. Previously I had used Health Advances for a similar purpose, but NaviDx delivered an actionable analysis steeped in insight from their deeply expert team. (cont.)

We successfully executed on their strategy and NaviDx became my “go to” consultant for everything from analyzing market opportunities to executing a commercial product launch. The thing that I liked most about NaviDx was their experienced personnel – they have hired savvy, seasoned people from the diagnostics space with decades of experience and I value the deep expertise they bring to the table.”

Chief Marketing Officer – Infectious Disease Reference Lab

“I am a repeat NaviDx client and we have worked on a few projects to help provide actionable insights from which we could formulate strategic initiatives and make important business decisions.

 

One such project was an urgent opportunity assessment of a new business category. NaviDx jumped into action immediately and provided a comprehensive market assessment, including segmentation, Voice of the Customer interviews, and excellent strategic recommendations. What stood out most was their access to industry experts and key stakeholders to rapidly provide insights that later were applied to our strategic decision. We could not have done this work in the same amount of time or to the same level of detail without NaviDx.”

 

Sr. Director, Head of Marketing and Product Management, Large EU-based diagnostics company

“I was responsible for establishing the company’s US IVD business. When I began, there were no market-driven processes within the organization. I worked with NaviDx to create a 10-year vision and 3-year plan to jump-start the business using the existing products. (cont.)

Our first mission was to canvas the market, build a common knowledge base, select the most opportunistic areas, and then plan a product roadmap supporting our market entry. NaviDx provided excellent secondary and primary market research, identifying target markets and then validating the findings using VOC studies. NaviDx’s team consists of global leaders in key functional areas required to develop and launch IVD products, but their methods apply to any industry. They provide valuable insights and can create winning strategic plans expeditiously.”

US CEO: Large, Korea-based diagnostics company

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